Quick take:
- The National Hockey League has named both Kalshi and Polymarket official prediction market partners of the NHL.
- The deal also allows the prediction markets platforms’ brokers and merchants to use NHL marks and logos as identifying marks for products they offer from the two platforms.
- Both companies will also receive brand exposure via display dashboards and blue line slot virtual signage on NHL game broadcasts.
Crypto-powered prediction market platforms Kalshi and Polymarket have secured multi-year partnership deals with the National Hockey League (NHL). The partnership allows Polymarket and Kalshi access to official NHL proprietary data and rights to use NHL marks, logos, and official designations on their platforms and products, according to a press release on Wednesday.
The National Hockey League has named both Kalshi and Polymarket official prediction market partners of the NHL. The deal also allows the prediction markets platforms’ brokers and merchants to use NHL marks and logos as identifying marks for products they offer from the two platforms.
Both companies will also receive brand exposure via display dashboards and blue line slot virtual signage on NHL game broadcasts.
Commenting on the announcement, Wachtel, President, NHL Business, said in a statement, “As prediction markets continue to evolve at a rapid pace, partnering with the two market leaders, Kalshi and Polymarket, provides a tremendous opportunity for the broadest fan engagement during the NHL season. Polymarket and Kalshi are ideal partners as this category continues to grow and expand.”
Shayne Coplan, Founder and CEO of Polymarket, commented: “We’re excited to bring that energy to Polymarket, where fans can engage with the NHL and its teams in a new way. Together, we’re making the game more interactive and connected, and we appreciate the support of the NHL in recognizing that the future of fan experiences benefits from engagement with prediction markets.”
“Teaming up with the NHL is an important milestone for Kalshi and the industry at large. To have a league like the NHL embrace Kalshi is a testament to the integrity, safety, and trust with consumers that Kalshi has spent years building during our time pioneering this asset class,” said Tarek Mansour, CEO of Kalshi.
Kalshi was most recently valued at about $5 billion, while Polymarket announced a valuation of $8 billion after receiving $2 billion in investment from the NYSE owner, Intercontinental Exchange. The values of both companies have risen significantly this year, demonstrating the rising popularity of prediction market platforms.
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